gregory allan
product designer | creative director
skillset
In 20 years as a designer, working in both in an agency and in-house environments, I have amassed quite a large set of practical design skills. From print to web to broadcast and even writing the odd bit of music, I can use pretty much every bit of Adobe software there is. I have an excellent understanding of typography, visual hierarchy and gestalt theory in composition. These combined with an understanding of user experience and the relationship between a brand and it’s clientele allows me to see the big picture when it comes to delivering communications through all media channels. On top of all of this I’m not averse to doing a bit of coding and not at all afraid to roll up my sleeves and get my hands dirty.
Upon starting my role as senior product designer at Coniq I was tasked with redesigning the mobile app from scratch. Previously apps were created more less bespoke for clients and the business desired to move to using a SaaS approach.
This case study details the redesign of Coniq's Loyalty and Customer engagement, undertaken to improve user experience and encourage client self-sufficiency.
In 2014 I was handed the initial brand guidelines for the Betway brand and briefed with turning it into a working brand system and implementing it into a marketing campaign methodology and the Betway product itself.
Coniq Mobile Loyalty App
My focus was to craft a mobile app platform that empowers retailers with a comprehensive loyalty program solution, fostering a seamless omnichannel experience for their customers. This scalable SaaS model will ensure efficient deployment, ongoing feature development, and the ability to cater to a wider range of client needs and budgets.
Coniq Loyalty and customer engagement Platform
The redesign of Coniq's Loyalty and Customer engagement, undertaken to improve user experience and encourage client self-sufficiency.
Coniq Branding
For Coniq's brand refresh, I focused on trust & security in their visual identity. A conservative blue & white palette builds stability and confidence, reflecting their data handling. To ensure consistency, I created flexible illustrative design system that could function as infographics describing the process within Coniqs products
BVRNKVLT
Branding and merchandise for On demand sporting goods.
Black Moon1348 Illustration
Logo for, U.K. ambient band Blackmoon1348 A3 pen and ink Illustration.
LIGHT ASYLUM SHALLOW TEARS 12 INCH DESIGN
Internationally released vinyl 12" single For Light Asylums-Shallow Tears Digital photo montage created with Adobe Photoshop, Typograpy and layout in InDesign.
NGX (Nutri-Genetix) Brand Packaging
Inspired by vintage botanicals, our packaging nods to the product's science with a touch of nature. A dusty pink softens the green, creating a gender-neutral appeal
Moon Racer: Gamified leader board campaign
The leader board mechanism has become a staple of the gaming industry (something I introduced at Win Technologies). At Funfair I created a storyline that played on the “To The Moon” catch phrase popular within the crypto community as well as appealing to the communities appreciation for SpaceX and Elon Musk to create a racing game that pitted players against each other.
Boreas: Nordic insurance branding.
Inspired northern origins and his close association with horses Boreas was the purple-winged god of the north wind considered by Athenians as their protector. The logo was inspired by mountains to form the initial B and strong clean masculine typography and deep blues greys to represent honour and trust
Cult and Bloom
An upmarket, botanical-inspired sanctuary in Shoreditch. We leveraged mystery (monograms, shadows) and accessibility (wide audience) to create a welcoming, enchanted escape through reclaimed nature & calligraphy.
Out Of Office: Branding that reflects an escape to tranquility
Concept: We're taking guests on a sensory journey to the Greek isles. Imagine: sparkling whitewashed walls, the calming Aegean Sea, and a hint of ancient history.
Execution: Clean lines, a touch of dusty blue, and understated typography create a sense of serenity. We've curated captivating imagery that evokes a spirit of adventure, with a mindful eye on the emotional impact of color.
Stockholm: Album Cover
Despite being called Stockholm The electro bands home was actually London where the photographs were taken by myself using an old manual Tamron lens on a Nikon D70 playing with the slow shutter speeds and movement to reflect the dynamics of the nocturnal city
Coniq Mobile Loyalty App
My focus was to craft a mobile app platform that empowers retailers with a comprehensive loyalty program solution, fostering a seamless omnichannel experience for their customers. This scalable SaaS model will ensure efficient deployment, ongoing feature development, and the ability to cater to a wider range of client needs and budgets.
Coniq Mobile Loyalty App
My focus was to craft a mobile app platform that empowers retailers with a comprehensive loyalty program solution, fostering a seamless omnichannel experience for their customers. This scalable SaaS model will ensure efficient deployment, ongoing feature development, and the ability to cater to a wider range of client needs and budgets.
Cheltenham: Campaign Creative Direction
Betway landed the Champion Chase sponsorship for the first time in 2016. Working within tight deadlines we built a "breakout" campaign around the previous years winner. I led the artwork creation, and our team cascaded assets – print and experiences first, then online – for maximum efficiency.
Coniq Mobile Loyalty App
My focus was to craft a mobile app platform that empowers retailers with a comprehensive loyalty program solution, fostering a seamless omnichannel experience for their customers. This scalable SaaS model will ensure efficient deployment, ongoing feature development, and the ability to cater to a wider range of client needs and budgets.
Betway's "Know the Score" Interactive Kiosk
Betway's Know The Score game promoted the brand at West Ham's new stadium and collected fan data. Played on tablets, it engaged fans with a jackpot chance and avoided copyright issues by using implied team references.
Betway Branding and Design System
Following Win Technologies' acquisition of Betway in 2014, I led the brand's re-invention. In just 3 months, we built a design system – a rulebook, asset library, and workflow – empowering internal teams to craft consistent, cohesive marketing materials across all platforms. To further optimize asset usage, we transitioned the system online using a Bynder-based DAM, enabling self-service for marketing managers and accelerating content creation.
Hippodrome direct mail campaign
When hippodrome launched their online casino I was briefed to create a direct mail campaign to target their land-based casino members. Armed with their brand guidelines and the knowledge that the image their audience was more discerning than your average pub slot machine player, I used an emotive quote from Virgil and a detail of a roman bust depicting Octavian - Augustus.
Maildoc Branding
Maildoc was a company that specialized in delivering direct mail campaigns, but not only did they do fulfilment but they also did due diligence on targeted recipients. I was briefed to create the branding for the company that represented a savvy yet friendly corporate image. They have since been acquired by a larger CRM company.
Zambezi Queen VIP campaign
Working with the VIP CRM team I was briefed to create a campaign promoting a chance to win a luxury cruise on the Zambezi Queen. The campaign was a simple opt-in mechanism aimed at the high-end clientele of Spin Casino.
Coniq Mobile Loyalty App
My focus was to craft a mobile app platform that empowers retailers with a comprehensive loyalty program solution, fostering a seamless omnichannel experience for their customers. This scalable SaaS model will ensure efficient deployment, ongoing feature development, and the ability to cater to a wider range of client needs and budgets.
Hitchhiker’s Guide to the Galaxy Interactive TV Advert
Before the rise in popularty in of smart phones thanks to 3G connectivity becoming more affordable interactive T.V. adverts were used for a brief period to engage consumers on mass media.
Design challenges included low resolution display possibly viewed at a longish distance, very simple navigation via remote control and video was on perpetual loop rather than served of on demand.
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